The Journal
The Science of Scent
All Aroma Maven articles in the The Science of Scent category.

The Science of Scent
Why Scent Is So Strongly Linked to Memory
A single whiff can drop you straight into a moment from decades ago. The reason lies in unusual brain wiring that routes smell directly through the ce

The Science of Scent
What Are Aroma Molecules and How Are They Made?
Every scent you notice is the work of aroma molecules, the volatile compounds your nose can detect. Some are isolated from nature and others built in

The Science of Scent
The Role of pH and Skin Chemistry in Fragrance
Skin chemistry is real, but it is not magic. Here is what your skin's pH, oils, and resident bacteria actually do to a fragrance, and where the myths

The Science of Scent
How Fragrance Is Formulated in a Modern Lab
A modern fragrance is part art and part rigorous science. Here is how a scent travels from a written brief to a stable, safety-screened formula ready