The Journal

Fragrance Fundamentals

All Aroma Maven articles in the Fragrance Fundamentals category.

A Beginner's Glossary of Fragrance Terms

Notes, accords, sillage, and dry down can sound like a secret language. This beginner glossary translates the essential fragrance terms so you can sho

What Does Sillage Mean and Why Does It Matter?

Sillage is the scented trail a fragrance leaves behind you. Here is what shapes it, how it differs from projection and longevity, and how to wear it c

Fragrance Fundamentals

What Makes a Fragrance Unisex?

There is nothing chemically male or female about a scent. Unisex fragrance simply drops the gender label and invites you to choose by preference rathe