The Journal

Application, Longevity & Care

All Aroma Maven articles in the Application, Longevity & Care category.

Why You Should Not Rub Your Wrists Together

Rubbing your wrists after spraying is a near universal habit, but the heat and friction it creates can blunt the very notes you just applied.

How Many Sprays Is Too Many?

The right number of sprays depends on your fragrance and setting, and the biggest reason people overdo it is that they literally cannot smell their ow

Application, Longevity & Care

Where to Apply Fragrance for the Best Results

Where you spray a fragrance matters almost as much as which fragrance you choose. Here is the science behind pulse points, plus smart tips for skin, h